4 Major type of customers and how to sell to them

Type of customers.

The customer is the actual boss, they are the one who use the product or service then judge the quality. – Type of customers

Your customers determine your success in business and how fast you will be able to grow your business.

While selecting your target customers, it’s important you understand the 4 major type of customers and the category you are selling to.

Poor Customers

Poor customers are the group of customers that want great value but don’t consider value when making buying decisions.

They make their buying decision based on price. They are always looking for the lowest price in the market.

These are the customers that ask about the price even before asking about the benefit and feature of a product.

They are always more concerned about the price.

They hardly get satisfied, no matter how hard you try to please them they won’t appreciate your effort.

It’s hard to sell to poor customers and it’s hard to grow a business when most of your customers fall within this category.

Difficult Customers

These are people who are having personal issues with themselves and they let that reflect in every other thing they do.

Especially when dealing with others.

People like these usually use slogans like “their day sucks” or “they have a bad day”.

Their day is always bad, and they are ready to make yours worse.

In most cases, they need your product and are likely to buy, but before they buy, they will make you a victim of whatever issue they are going through in their life.

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Sophisticated Customer

These are the customers that know exactly what they want and are ready to get it.

They don’t buy based on price, they buy based on value.

Once you are able to help them understand why your product will deliver the value they deserve, they will buy from you.

Sophisticated customers are a little bit inquisitive, they want to have a clear understanding of what they are buying and why they should buy.

They are likely to ask relevant questions that will help them gain insight into your product.

They are the type of customers that appreciate your product once it deliver the promised value.

Sophisticated customers are loyal customers that will come back for more, whenever they need your product.

Affluent Customers

They are the rich and wealthy, pricing is never a problem.

In fact, if your price is too low, they consider your product to be inferior and might not deliver the quality experience they deserve.

They don’t buy cheap things, they don’t buy based on discounts or promotions, they always appreciate the seller’s effort. 

Having a few Affluent customers can increase your turn over drastically. They are the dream clients of every business owner.

How do you attract the Affluent Customers?

You must have a good product that delivers great value.

85% of affluent consumers understand that quality is more important than price.

They purchase a wide variety of items from different retailers, they are the ones shopping at the upscale brands.

High spenders like to be appreciated for the time and money they spend.

The customer experience is also an important element.

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Your price shouldn’t be cheap

The higher the price, the higher the perceived value of your product.

And when your product deliver the promised value, you have gained their trust.

They will be willing to do business with you again and again.

Your selling scripts must be well crafted

Professionalism is key when selling to an Affluent Customer, you must always dot the I’s and cross the T’s.

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Treat them with utmost respect, care, and love

Since they are willing to pay for high-quality products and special services, it’s important you go the extra mile to make them feel valued.

Affluent Customers are connected, delivering a good product or service plus memorable customer experience can attract many other  Affluent Customers just by a recommendation from one of them.


What type of customer will you like to attract, and why?

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Rilwan Ajibola

I help business executives enhance productivity, increase sales, and expand their business. You can join my online course, request a consulting service, or book me for corporate training.
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