12 Digital Tools for Entrepreneurial Success in Nigeria.

Digital tools has made doing business become much easier these days compare to the traditional days when there where no digital platforms. In this article, I’ll be talking about 12 digital tools for entrepreneurial success in Nigeria.

The dream of every entrepreneur is to achieve success in business and with the aid of digital tools you can build your brand online, expand your coverage, and even build a team of professionals around your business. All from the comfort of your home or office.

Some few decades ago marketing could be very expensive for entrepreneurs since you have to depend on platforms like TV stations, Radio stations, newspaper, magazine, and bill board for advertisement. All these platforms never come cheap and these makes it different for many young entrepreneurs to maximize their marketing effort to it’s fullest potential.

Today, you can comfortable sit at home and set up an Instagram or Facebook Ads, you could create a Google Ad as well, and get listed on online directories. Create massive awareness for your business while spending less money and getting more response from potential customers, all from the comfort of your home or office.

It will be unfortunate not to take advantage of Digital tools to elevate your business growth. Many of these digital tools has free version that deliver great results.

So let’s proceed to talk about 12 Digital tools for Entrepreneurial Success in Nigeria

1. Waveapp

Wave Accounting App is an invoicing & accounting software that allows credit card processing & payroll services. This app makes it easy to send invoice and receipts, track your sales and even accept payment online.

All you need do is to create an account through their website or mobile app. It have a free version which gives you the privilege to all the functionalities mentioned above except for receiving online payments which comes with the premium version.

Waveapp is one of the first business tool I ever used for my business and it has been so supportive, making my accounting activities easy and effortless.

2. Canva

Canva is an online graphic design tool that allow you create graphics using ready made templates. This process makes it supper fast to create graphic design for social media posts, presentations, posters, videos, logos and lots more. It also give you the opportunity to create a custom design for your specific need.

It has a free version and a premium version, the difference is that premium version has more advanced templates and more functionalities meanwhile the free version is also good and does deliver attractive designs.

3. Word Counter

I’m presently typing this blog post using word counter.

Word Counter is an online editor that helps you count words and characters, check your keyword density and correct writing mistakes. It’s ideal for writers in general like bloggers, copy-writers, social media managers, and digital marketers. It’s use can also be extended to business owners and entrepreneurs as it help enhance your writing skills for quotation, email, newsletter and so on.

This app is free to use and I don’t think it has a premium version. It doesn’t require sign up or login, just visit the site wordcounter.net and start typing. Once you’re done, it automatically save your note on the pad. Whenever you revisit you can continue with your note.

4. Google Docs

Google Docs is a web-based word processor included as part of the Google free tools family. It can be accessed through web browsers or by downloading it’s application for Android and iOS.

As much as Google Docs and Word Counter seems similar, they both have their distinct features and functionalities. Google Docs allows you create and save multiple documents using different save formats including pdf. It also allows you create content using special characters like graph, chats, images, video, icons and so on.

5. WordPress

WordPress is currently the leading website builder tool, it powers about 70% of the entire website on the internet making it a reliable tool for website builders.

Every business needs a website and with WordPress you can easily setup a basic website for your business, you can even go a step further by learning the WordPress setup process on YouTube which will allow you setup an elaborate full blown website for your business and amazingly you will also be able to manage your business website by yourself.

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6. Paystack

Paystack is a Nigerian financial technology company that offers online and offline payment processing services to businesses in Nigeria. With presence in other African countries including Ghana, South Africa, Kenya, and Côte d’Ivoire.

Paystack is ideal for entrepreneurs who operates an e-commerce store or anyone considering selling and receiving payments online.

It allow clients make payment via any international credit or debit card issued by any bank around the world while you receive your payments directly to your bank account, mostly in your local currency. The system support a USD payout in Nigeria and Kenya.

Paystack’s payout is fast and convenient, they operate a next day payout system in Nigeria, 2 days payout in Ghana, South Africa and Kenya, while it’s 3 days payout in Côte d’Ivoire.

7. Zoom

Zoom Video Communication popularly known as Zoom, is a communication technology system that provides video communication services through a cloud-based peer-to-peer software platform.

It helps soften some of the key challenges associated with doing business locally and internationally by making it convenient for parties involved to meet online through video communication services which include video meeting, messaging, voice call, video conferencing, and virtual event.

Zoom’s operation allows an open platform where third-party developers can build custom applications on its unified communication platform.

8. WhatsApp Business

WhatsApp Business is a popular business tool among entrepreneurs due to its services towards business communication.

This mobile application makes it easy to send messages, via text, voice and video. It also allows a live communication and conversation through the above mentioned medium. It’s free to use once you have an active internet connection on your mobile phone.

WhatsApp my business is constantly introducing new features by the day to its tools collection. It already has a tool where you can create a store to showcase your product to your audience. They’ve also introduced a paid advertising platform that allows you promote your business to WhatsApp and online users just as it’s been done on Instagram and Facebook all owned by Meta Technology Company.

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9. Google

Google has many business tools that aid entrepreneurial success, in-fact they’ve provided more free business tools for entrepreneurs than any other online platform.

We talked about Google Docs above, aside that, Google has so many other entrepreneurial business tools which include:

  • Gmail

A free email messaging tool that let’s you send notes, documents, audio and video through it’s email service provider.

  • YouTube

YouTube has made more entrepreneurs millionaire in the digital space history than any other digital tool. YouTube allow entrepreneurs share their thoughts, educate their audience, and promote their business through video presentation. This tool is also perfect for educational, entertaining, and research purposes.

  • Blogger

Similar to WordPress, it’s a tool that allows you create a free blog on its platform, you can use it’s free domain service or buy a premium domain for your blog. Blogger is an interesting tool that allows you manage your blog and it’s content effortlessly.

  • Google my Business

This entrepreneurial tool allow you gain more popularity on the internet by adding information about your business, product, and services to their platform. Being a Google owned platform you stand a chance of being visible during search on Google search engine.

  • Google Search Engine

This tool has the world largest online database that provide answers to almost any question you ask. It’s operation is based on the use of a sophisticated Googlebot that has the capacity to crawl the entire internet within milliseconds and display an answer to your search quarry based on the information that’s already made available within various websites on the internet.

Other Google entrepreneurial tools include:

      • Analytics
      • Trends
      • Drive
      • Calendar
      • Business Profile
      • Workspace
      • Alerts
      • Tag Manager
      • Maps
      • AdSense
      • Data Studio
      • Forms
      • Chrome
      • Translate
      • Contacts
      • Keep

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10. LinkedIn

LinkedIn is the leading social media tool that aid entrepreneurial success, most of its users are serious minded business people who are actively in business and ready to connect and network with other business owners.

This tool is mainly used for professional networking and career development purposes.

LinkedIn can be accessible via web browsers and mobile application. It allow its members to create profiles and connect with each other in an online social network environment. The platform can be used to organize events, join groups, write articles, publish job postings, post photos and videos, and more.

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11. Twitter

Twitter now know as X is a social networking entrepreneurial tool where it’s users can send and respond publicly or privately to texts, images and videos known as “tweets”. It’s commonly used by entrepreneurs to connect with larger audience of potential customers. Create brand personality and increase authority, it also helps in boosting website search engine optimization (SEO).

12. Instagram

Instagram is more of an entrepreneurial social tool as compare to TikTok that’s more of an entertaining social networking platform.

It’s a photo and video sharing social tool that allow it’s users to upload media that can be edited with filters, and can also be organized by hashtags, and geographical tagging. Posts can be shared publicly or with approved followers through a private account settings. Users can browse other users’ content by tags and locations, view trending content. Like, comment, and share photos and videos.

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Which of these digital entrepreneurial tools are you using presently and which of them will you like to include?

Maximize the use of these 12 Digital Tools for Entrepreneurial Success in Nigeria. Speedup your business growth, increase awareness and also increase profit.

Here’s a list of entrepreneurial tools coverted in this article

  1. Waveapp
  2. Canva
  3. Word Counter
  4. Google Docs
  5. WordPress
  6. Paystack
  7. Zoom
  8. WhatsApp Business
  9. Google
  10. LinkedIn
  11. Twitter
  12. Instagram

Interested in learning more about how to succeed as an entrepreneur in Nigeria, you can join my Entrepreneurship online course that teaches how to build, grow and expand a business.

And in-case you want to improve your communication skills for better business performance or to build better relationships, then my Effective Communications Online Course is for you.

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Rilwan Ajibola

I help business executives enhance productivity, increase sales, and expand their business. You can join my online course, request a consulting service, or book me for corporate training.
WhatsApp: +234 916 6118685

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