I believe you are reading this article because you are interested in understanding how to start a pure water business in Nigeria.

You’re at the right place

In this article, I will guide you towards starting your own pure water business in a profitable way. I’ll be explaining the needed equipment and cost breakdown.

Let’s get started.

The demand for pure water is increasing by the day since we all drink water and most of the time it’s usually when we’re on the go and that’s where the need for pure water comes into place.

Not everybody can afford to buy bottled water, but everybody can afford to buy a sachet of pure water which makes it a product that is in high demand.

Pure water business is a profitable business due to its high demand.

Getting started, there are some key elements you need to put in place to help you have a business that will operate smoothly.

The best way to maximise profit in this business is to get a conducive space as your factory, that is not too far from your target market. It doesn’t need to be that big.

A size of 2 bedroom apartment is perfect for anyone getting started.

Obtain the necessary certification from the Federal Government of Nigeria through their agencies – we will discuss that later on.

And also make sure your equipment is in good working condition.

Hire competent staff who will become passionate towards their job. These are the key areas that require your attention.

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Profitability of Pure Water Business

Nigeria’s demand for sachet water is increasing by the day since it’s affordable and easily accessible.

Meanwhile, there are parts of Nigeria where people leverage on pure water for domestic activities like cooking, washing, and even bathing.

The area includes Lekki Lagos and some other similar areas.

The reason is because Lekki Axis does not have good drinking water due to the texture of the soil within the vicinity so people find comfort leveraging on pure water for domestic activities.

Setting up a standard pure water factory will require:

  1. Factory Space
  2. Government Certification
  3. Borehole
  4. Water Storage Tanks
  5. Ultra-violet (UV) steriliser
  6. Ultra-violet (UV) lamps
  7. Isopropyl alcohol (IPA)
  8. Green sand
  9. Dosing pumps
  10. Liquid chlorine
  11. Calcium hypochlorite powder
  12. Hydrogen peroxide
  13. Surface pumping machine
  14. Submersible pumping machine
  15.  PVC pipes and plumbing fittings
  16. Activated charcoal
  17. Alkali (NaOH, KOH)
  18. Mineral acids (HCI,
  19. Reverse Osmosis Module
  20. Micro-filter cartridges
  21. Industrial water filtration modules
  22. Sealing Machine
  23. Packaging Machine
  24. Generator
  25. Delivery Pickup

How To Start A Pure Water Business in Nigeria

It involves planning, making financial decisions, doing market research, and acquiring knowledge in areas you never thought you would learn about. Getting started requires a lot of work.

The amount of documentation, legal requirements, and strategic development can simply be overwhelming. Yet, putting in the effort is the only way you can turn your idea into a successful pure water business.

It’s about carefully executing a series of well planned business strategies. Obviously it’s going to take time, effort, and potentially a few challenges. The good news is that you can do it and succeed at it.

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Put Your Best Foot Forward

Running a pure water business can significantly impact your life and the lives of those around you and that’s why I have created this article “How To Start A Pure Water Business in Nigeria” to help you put your best foot forward.

The steps described in this article will help you organise your thoughts, and iron out important details to guide you towards getting started.

Starting a pure water business could be the best decision anyone can make for himself. Giving you the flexibility to work in your own time and space.

Pure water business doesn’t require much advertising, once your water is genuinely pure and packaged in an attractive sachet that has a beautiful design. 

It’s also important to understand that starting a pure water business in Nigeria could be a bit challenging considering the situation the country finds itself in.

Let’s talk about some of reasons why businesses fail and how you can overcome failure in your business

There are many reasons why businesses fail

Some of these reasons are so important that every business owner needs to pay utmost attention.

Most times, people give different reasons for a failed business, but in reality the main reason is far from their excuses.

People give excuses like lack of funding, lack of customers, and so on. Meanwhile their business actually failed due to lack of knowledge. With the right knowledge it becomes easy for you to source for funds, plan and implement your business idea, and attract clients that will appreciate your business.

In this article, I will help you understand the main reasons why businesses fail so you don’t fall victim of such circumstances.

Wrong business idea

It’s difficult to succeed in the wrong business, no matter how hard you try. Make sure you are passionate about owning your own pure water factory and be willing to learn and grow. 

Businesses usually take some time before it becomes profitable, during this time you are likely to spend most of your time building your business, so make sure you are passionate about the business.

Except if your goal is to make money and not to build a business. There’s a huge difference between making money and building a business.

Making money is about opportunities, you might be privileged to be in a position where you engage in some easy task for high pay. That’s an opportunity, while building a business is about carefully planning and implementing your strategy.

With the right orientation and strategy, you will be able to build a business that will become highly profitable.

Business is a long time active that you’ll wake up to every morning. That’s why it’s important to be sure that you are genuinely passionate about the pure water business.

Lack of business knowledge

Knowledge is power, knowledge is like a master key that opens any door. Before starting your business, learn more about the business and its industry. Now you know the needed tools, how can you get the best tools for the job?

Learn as much as possible from every source, sign up for online courses, sign up to podcasts and also learn from your competitors. Get yourself a mentor that can help you reduce risks, someone who has been through the path and you trust his recommendations.

At times, getting a mentor could cost some little cash but it’s worth the investment. A good mentor will help place your feet on the right path from onset, this prevents you from experimenting with your business capital, trying to figure out what works and what does not.

Some important skills you need to learn include: Entrepreneurship, Marketing, Communication, Time Management, and Team Building.

Poor customer service

Customer is the main boss, every business serves the needs of some group of customers. Pay attention to what your customers want and dish it to them, serve them diligently. Let them know that you are truly in business to serve them, support them, give them freebies whenever you can and always show some gratitude.

Someone might want to ask, how do I know what my customers want? Ask, ask them what they expect from your business, what are their likes and dislikes about your business. These are the information you need to help you identify their opinion and how you can position your brand to suit their expectations.

We all love to be valued when spending, making money is not that easy these days, so show some respect to your customers and make them feel Important every time they approach your business.

Inadequate market research

Do not start a business without conducting effective market research. Inadequate market research is a factory that has crushed many businesses.

Before investing your capital, figure out if your business will be accepted when launched. Talk to people about your new business and seek their opinion, inspect your competitors to figure out the strategies that have helped them remain in business.

Find out how their customers are responding to their product and how they position themself within the market. This information will help you refine your business to the standard of your proposed customers expectation when you finally launch your business.

Lack of adequate planning

Planning how you will implement your business idea is the first step to getting better results in business. It’s not a good practice to assume you will figure it out on the go without having a plan. Business has many stages and all these stages usually present some unexpected situation during your implementation. List all the issues that might arise and create a plan to overcome them.

Remember the saying that “when you fail to plan, you’re automatically planning to fail”

Write a business plan that will guide your business and its operations. The importance of a business plan is to help you have a document you can refer to at every stage of your business.

Your business plan could be a simple document that contains the actions you need to focus on, to help you get started with your business and be sure to constantly plan ahead once you achieve your documented plan.

If your goal is to seek funds from a bank or an investor, then you need to write an official business plan that’s expected to contain a 5-10 years forecast for your business.

Poor management

Starting a business comes with a lot of responsibilities that you need to be prepared for. These include improving on business performance, creating a marketing strategy, building your team, and managing your customers.

At the early stage, you are most likely to be fully active within these departments. For you to get the best result, it’s important you start learning about these fields. You don’t need to know it all but have some basic knowledge, then surround yourself with professionals who know more than you do and will be willing to lend a helping hand whenever you need support.

Hire competent staff that will help you build your business. Best practice to get the best performance from your staff is for you to be clear about their role. Help each and everyone of them understand what you expect from them and the best way they can discharge their duties effectively.

Invest in your team, get the right tool that will soften their work and enhance their productivity.

Lack of personal growth

To build a successful business, you need to build yourself first. Improve every aspect of your life, your appearance and communication skills are vital in business. When you can communicate effectively, it becomes easy for you to negotiate with your clients in a profitable way.

Communication is a skill every business owner needs to be good at.

If you can’t communicate effectively, chances are you won’t get as much as you deserve in your endeavour.

With good communication skills you will be able to confidently express yourself and people will begin to take the actions you expect from them because you are able to help them understand your points better.

Wrong location

Your location plays an essential role in the success of your business, in most cases it determines the level of client you will attract and how much you charge. If you can afford to position yourself in a list location while getting started, then do that.

Make sure to have validated your business first, to make sure that people within such a location need your business before bringing your capital to play.

If you can’t afford a list location, it’s okay. Start where you are with what you have and always strive to get better so that you can change your location and position yourself within the market where high paying clients shop.


This article aims at helping you understand the key areas you need to focus your attention when starting your business. Improving your skills within these areas will help you build a business that will not only become successful but you will enjoy every aspect of your journey as a business owner.

Now, you have a clear knowledge of what to expect, the challenges you might encounter and the best way to overcome such challenges.

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Rilwan Ajibola

I help business executives enhance productivity, increase sales, and expand their business. You can join my online course, request a consulting service, or book me for corporate training.
WhatsApp: +234 916 6118685

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